Proffesional summary & contact information

I am an experienced Digital Product Manager with deep knowledge in UX/UI design, using advanced tools for fast MVP and prototyping like Webflow.

Specializing in rapid experimentation and user research to validate business hypotheses across multiple client portfolios. I conduct user interviews and design process analysis to inform product decisions, while making strategic resource allocation choices that optimize delivery efficiency.

I have worked on projects for organizations in the USA, Australia, Ecuador, Belgium, Chile, Mexico, Spain, and Uruguay.

Before this, I taught at a university in Ecuador, which helped me get better at explaining ideas to clients and colleagues. My diverse background equips me with a broad understanding of various business domains, enabling me to offer valuable insights that enhance client outcomes.

Values

organized, team-oriented, punctual, empathetic, detail oriented, receptive, and adaptable.

Phone number

0450 274 023

Downloadable CV

LuisAlfredoPonceCV.pdf

Education

Master of Engineering Project Management

The University of Melbourne, Australia
Excellence Universities Scholarship
2014

Digital Product Management Specialization

University of Virginia Darden School of Business (Coursera)
2020

UI/UX Design Specialization

California Institute of the Arts (Coursera)
2020

Electronics and Communications Engineering

Universidad San Francisco de Quito - Ecuador
2012

Employment history

Head of Product

Jun 2017 – Present
Grupo Menta
Manage end-to-end project lifecycles, acting as the primary point of contact.
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  • Drive end-to-end product lifecycle management from discovery through delivery, including strategy definition, roadmap, go-to-market execution, and continuous improvement.
  • Design and execute rapid validation cycles for business concepts using prototyping tools (Figma, Webflow) and AI powered development platforms (Lovable, Claude Artifacts, V0).
  • Define product vision and strategy based on user research, competitive analysis, and business objectives, ensuring measurable business value.
  • Lead cross functional teams including designers, developers, and business stakeholders using agile methodologies (Scrum/Kanban) and backlog prioritization.
  • Conduct user research and data analysis to validate hypotheses, translate insights into actionable product requirements, and optimize product performance.
  • Manage stakeholder relationships and executive communication, transforming customer feedback and market insights into product improvements and strategic roadmap updates.

Associate Professor

Apr 2015 – Oct 2022
Escuela Politécnica Nacional del Ecuador
Professor in the subjects of Project Management, Introduction to Finance, Entrepreneurship, Administrative Management, and Marketing.
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Professor in the subjects of Project Management, Introduction to Finance, Entrepreneurship, Administrative Management, and Marketing.

UX/UI and Co-Founder

Jan 2018 – Mar 2020
Profe a Tiempo
Co-Founder of the first platform for booking private classes in Ecuador
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  • Co-Founder of the first platform for booking private classes in Ecuador. With more than 150 registered and active teachers on the platform and 777 hours of classes held.
  • In charge of various activities inherent to the start of a company, mainly focused on the web platform design and user research.

Strategic Planning and Management Analyst

Jun 2013
SIS ECU 911
Conduct evaluations, document processes, develop improvement proposals, manage complaints, and monitor projects.
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  • Conduct evaluations and analyses of service quality.
  • Document processes, procedures, guides, and instructions.
  • Develop improvement proposals for processes, procedures, and the system managed by the institution.
  • Manage user complaints and conduct investigations.
  • Monitor and update projects for the Quito Zone.

Project Coordinator

Jun 2013
RTVECUADOR
Manage and support project execution, contract administration, and improvement proposals.
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Project Coordinator (June 2013)

  • Manage the planning, execution, and operation of various projects under the Technical Directorate.
  • Administer and monitor contracts executed by the institution.
  • Propose project improvements, notify, and resolve issues arising during execution.
  • Draft terms of reference for new hires and evaluate contractor bids.

Project Assistant (October 2012)

  • Assist in organizing, tracking, and reporting on various institutional projects.
  • Gather information on projects executed by the institution since its inception.
  • Assist in the procedures for obtaining television and radio frequency concessions.

Courses Certificates

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Al Fluency: Framework & Foundations

Anthropic
Business & Management
2025

Claude Code in Action

Anthropic
Web Development
2025

The Complete Google Ads Masterclass 2025

Udemy
Marketing
2025

The Complete JavaScript Course 2024

Udemy
Web Development
2024

CMS Certification Exam, Level 1

Webflow
Web Development
2023

Webflow Experts Certification Exam

Webflow
Web Development
2023

Layouts Certification Exam, Level 2

Webflow
Web Development
2023

Layouts Certification Exam, Level 1

Webflow
Web Development
2023

Good SEO Practices

Platzi
Web Development
2023

Technical SEO

Platzi
Web Development
2023

Web Design with CSS Grid and Flexbox

Platzi
Web Development
2023

Layouts Certification Exam, Level 1

Webflow
Web Development
2022

Layouts Certification Exam, Level 2

Webflow
Web Development
2022

CMS Certification Exam, Level 1

Webflow
Web Development
2022

User-Centered Design Course

Platzi
Web Development
2022

Responsive Design: Mobile First Layout

Platzi
Web Development
2022

Frontend Developer Practical Course

Platzi
Web Development
2022

Practical HTML and CSS Course

Platzi
Web Development
2022

Frontend Developer

Platzi
Web Development
2022

Definitive HTML and CSS Course

Platzi
Web Development
2022

Investing in the Stock Market: Fundamental Analysis

Platzi
Finance & Accounting
2022

Introduction to Motion Graphics

Platzi
Design
2022

Visual Composition

Platzi
Design
2022

Illustrator

Platzi
Design
2021

Design for Social Networks

Platzi
Design
2021

Visual Brand Implementation

Platzi
Design
2021

Logo Design and Creation

Platzi
Design
2021

UX For e-Commerce

Platzi
UX/UI
2021

Glossary of Design Terms

Platzi
Design
2021

Financial Planning

Platzi
Finance & Accounting
2021

Test your Ideas: Prototypes and Testing

Platzi
Product Management
2021

Methodologies to Design a Digital Product

Platzi
Product Management
2021

Visual Brand Design

Platzi
Design
2021

Visual Brand Strategy

Platzi
Design
2021

Startup Finance

Platzi
Finance & Accounting
2021

Use and Management of Color

Platzi
Design
2021

Techniques to Develop your Creativity

Platzi
Design
2021

Introduction to Design

Platzi
Design
2021

Digital Economy: Bitcoin and Cryptocurrencies

Platzi
Finance & Accounting
2021

Technology for Non-Technical Managers and Directors

Platzi
Business & Management
2020

Web Design: Wireframes to Prototypes

Calarts (Coursera)
UX/UI
2020

Managing an Agile Team

University Of Virginia (Coursera)
UX/UI
2020

Web Design: Strategy and Information Architecture

Calarts (Coursera)
UX/UI
2020

UX Design Fundamentals

Calarts (Coursera)
UX/UI
2020

Agile Analytics

University Of Virginia (Coursera)
Product Management
2020

Hypothesis-Driven Development

University Of Virginia (Coursera)
Product Management
2020

Fundamentals of Academic Writing

Tecnológico De Monterrey (Coursera)
Education
2020

Visual Elements of User Interface Design

Calarts (Coursera)
UX/UI
2020

Agile Meets Design Thinking

University Of Virginia (Coursera)
Product Management
2020

Digital Product Management: Modern Fundamentals

University Of Virginia (Coursera)
Product Management
2020

MOOC: Flipped Classroom, An Innovative Pedagogical Experience

CEC-Escuela Politécnica Nacional
Education
2020

Complete Design Thinking Masterclass

Udemy
Product Management
2020

Soft Skills

CEC-Escuela Politécnica Nacional
Business & Management
2019

Disruptive Leadership

CEC-Escuela Politécnica Nacional
Business & Management
2019

Basic Accounting

CEC-Escuela Politécnica Nacional
Finance & Accounting
2019

Cost and Commercial Accounting

CEC-Escuela Politécnica Nacional
Finance & Accounting
2019

Google Ads / AdWords

Udemy
Marketing
2019

Instagram Marketing

Udemy
Marketing
2018

Facebook Ads & Facebook Marketing

Udemy
Marketing
2018

Neuro Linguistic Programming (NLP) for Teachers

Escuela Politécnica Nacional
Education
2018

Digital Marketing Fundamentals

Google
Marketing
2018

UX & Web Design Master Course

Udemy
UX/UI
2018

Six Sigma White Belt

Udemy
Business & Management
2018

Adobe Illustrator CC Tutorial

Udemy
Design
2018

Complete Digital Marketing Course

Udemy
Marketing
2017

Fast and Effective Accounting

Udemy
Finance & Accounting
2017

Business Process Modeling Learn BPMN 2.0

Udemy
Business & Management
2017

Path to Excellence in Project Management

Pontificia Universidad Católica De Chile (Coursera)
Project Management
2017

15.390.1X: Entrepreneurship 101: Who Is Your Customer?

Mitx (Coursera)
Business & Management
2017

Work Smarter, Not Harder: Time Management For Personal & Professional Productivity

University Of California, Irvine Extension (Coursera)
Business & Management
2016

Tools for the Design of Teaching Resources - Author Tools

CEC-Escuela Politécnica Nacional
Education
2016

Project Management 1 with MSProject

CEC-Escuela Politécnica Nacional
Project Management
2016

Financial Evaluation of Projects

CEC-Escuela Politécnica Nacional
Project Management
2016

Operational Risk Management with a Focus on Processes

CEC-Escuela Politécnica Nacional
Business & Management
2016

Strategic Planning

CEC-Escuela Politécnica Nacional
Business & Management
2015

Fundamentals of University Pedagogy

Escuela Politécnica Nacional
Education
2015

Process Administration and Use of BPMN Tools

CEC-Escuela Politécnica Nacional
Business & Management
2015

IDB6x: Project Management for Development Professionals

Bid Edx
Project Management
2015

Web Tools Applied to Teaching, Intermediate Level

Escuela Politécnica Nacional
Education
2015

Tools for Research

Escuela Politécnica Nacional
Education
2015

Scrum: Managing Work Teams

Crehana
Product Management
2001

Creating a Brand from Scratch

Crehana
Marketing
2001

Social Media Design Fundamentals

Crehana
Design
2001

Adobe Photoshop Cc From Scratch: Graphic Design Expert

Crehana
Design
2001

Introduction to Advertising Creativity with Humberto Polar

Crehana
Marketing
2001

Adobe Indesign: Editorial Design from Scratch

Crehana
Design
2001

Adobe Illustrator: Be an Expert in Digital Illustration

Crehana
Design
2001

Prototyping from Scratch with Figma

Crehana
UX/UI
2001
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