ReciVeci logo

ReciVeci

South American startup promoting inclusive recycling and circular economy through technological and social innovation. Based in Ecuador and Peru.

Product Management

Project details

Delivered

2023

Client Objectives

  • Achieve a superior level of customization beyond what WordPress and Elementor (their initial website) offer to highlight the uniqueness of ReciVeci.
  • Create a comprehensive and robust website containing all necessary information for ReciVeci's various stakeholders, including corporate clients, individual customers, grassroots recyclers, the general public, and investors.
  • Customize the website to meet the needs and preferences of the markets in Ecuador and Peru.
  • Create a design that reflects the ReciVeci brand, characterized by its joyous and colorful nature, while maintaining a professional appearance to appeal to corporate clients.
  • Improve user experience through intuitive and efficient navigation.
  • Utilize visually impactful multimedia elements to enhance the presentation of ReciVeci's products and services.
  • Enable ReciVeci to autonomously and easily manage website content without constant reliance on external developers.

User Objectives

  • Access easily digestible resources to learn about recycling importance, sustainable practices, and the positive impact of involvement with ReciVeci.
  • Easily find pertinent details about ReciVeci's services, initiatives, and impact.
  • Understand ReciVeci's commitment to sustainability and environmental impact through transparent communication.
  • Objective: Effortlessly explore partnership opportunities for businesses, recyclers, and other stakeholders interested in collaborating with ReciVeci.

Challenges

Challenge 1: Establishing separate pages for clients in Ecuador and Peru.

Solution 1: Implement a directory-based division for this solution, i.e., reciveci.com/pe and reciveci.com/ec.

Challenge 2: Effectively distributing the significant volume of information held by ReciVeci.

Solution 2: Build a solid foundation for the website by gathering clear information requirements, understanding the client's business, and creating a well-defined expanded sitemap. The "crazy 8" technique was employed with the client to refine the web's sitemap effectively.

Challenge 3: Capturing the essence of ReciVeci, its founders, and team.

Solution 3: Through frequent presentations and short progress updates for client validation, a result was achieved that harmonized well with ReciVeci's vibrant, colorful, and professional brand.

Challenge 4: Establishing a Data Room with confidential information exclusively for potential investors.

Solution 4: Implement the most viable cost/benefit solution for ReciVeci's requirement—a separate page not part of the main website directory, accessible only through restricted access with a password.

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